| Features |
Benefits |
| Viewable with any web browser and no plug-in |
Immediate access to issues without the need for any download, plug-in, or application.
With a single click from their e-mail, readers get an immersive experience directly into the magazine.
This engages readers who won’t bother with extra steps such as downloading a PDF
file and opening Adobe Reader. |
| Automated Conversion |
Quickly converts individual page or "whole book" PDF files to Published Web Format.
File submission uses secure web site, private FTP, or MassTransit. |
| Enhanced Magazine Display |
Supports cover wraps and bellybands that appear as
HTML "pop-ups" or overlays, with optional animation. BRCs can be graphic overlays
requiring a "click" with links to specific advertiser locations.
Two and three-page gatefolds and transitions are supported.
For all link features, direct call-to-action rates exceed those in print editions. |
| E-mail delivery service |
Supports automated feeds from fulfillment houses. Mail service supports full reporting of
mails opened, click-throughs, "send to a friend", and opt-outs. Full reporting and break down
on bounce backs. |
| More Than Print |
Published Web Format replicates the experience of paging through magazines.
Subscribers have the ability to read each issue just as the magazines appear in print form.
With the identical layout, page numbers, and look-and-feel of the print edition,
readers like the visual experience and love the productivity
of linking and navigation. |
| Article and Ad Tracking |
Publishers know which articles are read and how much time is
spent on each article, providing the ability to tailor future articles to reader interests.
Ad tracking tells publishers and advertisers which ads are read, and what percentage
of readers "click through" to advertiser web sites, providing a
precise measurement of readership. |
| Ad Linking |
Rather than placing a phone call or faxing a form, readers can immediately
sign up for a seminar,
obtain a white paper, or purchase items from an advertisement.
This enables publishers and advertisers to establish a direct relationship with readers
through the medium of the electronic edition. |
| BPA and ABC Compliant |
Published Web Format reports can be used for circulation statements for both
Business of Performing Audits (BPA) and Audit Board of Circulation (ABC).
Full delivery reporting including non-deliverable messages ("bouncebacks") are included.
Texterity’s delivery and reporting solution conform to the standards established
at the July 2003 meeting of the ABC’s Board of Directors qualification and report
standards reporting of digital editions, and the January 2003 ruling of the BPA’s
International's board of directors to amend two of the global media auditor’s rules
governing the distribution and auditing of digital magazines. |
