|
Overview
•
Features & Benefits
•
Examples
•
Case Studies
Catalogs published with Published Web Format (PWF) technology combine the
visual impact of hard-copy catalogs with the immediacy of
online ordering systems.
Customers can page through PWF catalogs just as they thumb through
hard-copy versions, and when they see something they want purchase
it immediately.
They don’t have to take the extra step of placing a phone call or going online –
they’re already there, ready to buy.
Features such as direct links to e-commerce systems, image detail,
and "Google" search ability make PWF the ideal solution for transforming
existing print catalogs into powerful revenue producing engines.
Texterity also collects a wealth of customer activity – information
that is not possible to obtain with hard copy catalogs.
We report on pages viewed, the time spent on each page, products
where more details were viewed, and click-throughs to the shopping cart.
Published Web Format catalogs integrate with back-end databases,
giving companies the ability to link their catalogs directly to pricing
or availability databases.
This helps when customers open a catalog several months later after pricing
has changed, or if an item becomes out-of-stock.
Because of the online integration, the customers will see the current pricing,
or out-of-stock flag, saving time and reducing customer support costs.
Now, publishing a digital catalog is easy.
Texterity works from the same files
that are delivered to the printing company.
And from the perspective of the customer,
Published Web Format provides the
best digital catalog reading experience available today.
Readers absorb the total design impact of artwork and layout
as it appears in print versions.
|
