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Example of the Lead Management System (LMS) in use include:

Oracle White Papers

• Custom Landing Page: OracleWhitePapers.com contains a library portal dynamically updated based on new documents and sponsorships. The system includes a full-text search of the entire library, with thumbnail and annotated results. Sponsorship positions and a branded registration and login form complete the solution.
• Registration Page: The Registration page for this white paper shows the ability to collect standard registration data, display the advertisers logo and summary, and allow for additional custom questions.
• Login Page: The Login page for this white paper shows the ability to allow existing digital edition readers of Oracle magazine to login. At this point, all subscription form data for that reader would be transferred to the lead system available to the advertiser.

IDG Tech Guides

• Customer-Hosted Landing Page: IDGTechGuides.com contains a custom designed landing page, hosted by the customer.
• Dynamic Data Transfer: The system uses an Accela based lead capture system. Once a lead is entered or authenticated, data is transferred to Texterity via an XML API (application programming interface).

Both systems provide the publisher and advertisers with data including pages read, time spent reading, number of times shared, and which documents are most popular. This engagement and usage data provides differentiable information, not just a “pile of leads”. All document pages may be indexed by Google and other search engines in full text, but under full access control so you can require registration after the “first taste”.